Marc J. Fine
Chief Marketing Officer, Co-Founder & Director
Marc J. Fine is a serial entrepreneur with more than 30 years of experience bringing medical devices to market. He has played a major role in leading teams through several breakthrough initiatives, including: Interson’s SeeMore USB ultrasound probe, Diasonics (first digital ultrasound imaging system), Teknar (first bi-plane prostate imaging system), SRI international (da Vinci Robotic Surgery System), Siemens (first 3D C-Arm), and Biosound/Esaote TEE system. His experience working with medical device companies has included the full life cycle of product development, from conception to prototype; from clinical testing, regulatory clearance, product launch, and successful exit through acquisition.
All the work I’ve done for the past 30 years, as a nurse, hospital/clinical administrator, product developer or marketing manager has revolved around improving patient health and safety.
I recall coming into work on morning at UC hospital and learning one of my patients had died during the night. A Code Blue was called, but they were unable to resuscitate him. The “found dead in bed” syndrome is real, and I believe Atapir can do something about this. An additional benefit is that our AVD-M device will be an incredible boon to overworked nursing staff, by providing vital sign information to them in real time.